In Brief

OVERVIEW

  • Anttila is one of the largest non-food retailers in Finland and one part of the leading trading company, Kesko Corporation. As a multi-channeled retailer Anttila is your best partner for the Finnish market. Through our online business Anttila is operating in neighbouring countries, too.

    Anttila´s three retail concepts are:

    * Anttila Department Stores

    * Kodin Ykkönen Department Stores for interior designs and decoration

    * NetAnttila Online Department Store

    Anttila stores and our NetAnttila website are visited by 26 million customers annually. The annual sales (VAT included) total over EUR 620 million. Anttila employs 2,600 people (FTE).

    Customer satisfaction is an integral part of Anttila's trading in all its entrities. Anttila´s strong position on the Finnish market is based on dedicated personnel, centralized purchasing, efficient logistics and retail chain marketing.

    Anttila is a member of the Intercontinental Group of Department Stores (IGDS).

    If you would like to find out more about Anttila, please visit any of these websites:

    * www.kesko.fi

    * www.anttila.fi

    * www.netanttila.com

    * www.igds.org

COMPLETE ´ONE STOP´ DEPARTMENT STORES

Anttila´s department stores are focused on speciality goods. They all offer a complete selection of quality products including:

* Fashion, shoes, health & beauty

* Entertainment featuring music, photography, home electronics, stationery & books

* Lifestyle and leisure time including sports

* Home and interior decoration

* Children´s clothing, toys and baby products

Anttila offers its clients both well-known international and Finnish brands as well as Anttila´s own brands.

There are 31 Anttila department stores throughout Finland. All stores are easy to reach as they are situated in the very heart of the City or in large Shopping Centres.

The key to Anttila's success is knowing what the customer wants. We offer a wide range of quality products at advantageous prices within a relaxed self-service of environment in our modern chain of stores. It is important for us that our customers feel welcome and get excellent personal service when ever they need it.

EVERYTHING FOR HOME

Kodin Ykkönen department stores are the most extensive and diverse chain for home and interior design throughout Finland. Its ranges cover virtually everything to do with interior designs, home life, leisure pursuits and renovation. Famous international and Finnish brands as well as Anttila´s own brands are to be found in Kodin Ykkönen stores.

There are eight Kodin Ykkönen department stores throughout Finland. Each store is situated within easy access of the largest population densities: Vantaa, Espoo, Turku, Tampere, Oulu and Jyväskylä.

Kodin Ykkönen offers its customers not only convenient shopping, assured quality and new lifestyle experiences but also special services such as interior planning, gift service and transportation service.


MOST POPULAR ONLINE STORE IN FINLAND - www.netanttila.com

Our NetAnttila online store was launched in 1999. Today it is the most versatile online department store with emphasis on goods for leisure time use. Our most popular products bought online are:

· home electronics

· information technology and multimedia

· CDs, DVD-movies

· sports goods

· basic items of clothing, shoes

· home goods

Anttila´s online sales were developed by integrating mail order operations and NetAnttila online store into a multi-channel online department store. Our online shopping strengths include ease of shopping, modernity, several payment options and competitive prices.

NetAnttila has been chosen as the most reliable online business brand in Finland in a European-wide survey for several years now. Its strength is also its logistical expertise: delivery takes place within one week of placed order. Customers can even spread their costs over a longer period of time.


CUSTOMER SATISFACTION AND SOCIAL RESPONSIBILITY DRIVE DECISION MAKING IN PURCHASING AND LOGISTICS

Customer satisfaction is the central key value of Anttila. Anttila co-operates with selected suppliers in order to guarantee best products to retail customers. We prefer trusted business partners and our goal is for long-term relationships with suppliers. Our product ranges and logistics are developed with close co-operation to our partners.

Centralized purchasing for all three Anttila concepts focuses on achieving an efficient chain of operations from suppliers through to customers. It also enables fast decision-making and launching of new items. Moreover, Anttila´s three concepts and their variety of goods make Anttila a very attractive channel to enter the Finnish and the Baltic market.

Anttila´s emphasis on total quality service provides that product quality as well as social and environmental quality meets its high standards. Anttila has detailed requirements and specifications for its suppliers to adhere to.

Our latest information technology ensures smooth goods flow and efficient replenishment to all of Anttila stores. Anttila´s information system also enables automatical replenishment, based on consumer demand. A separate data warehouse supports information follow-up and sharing.

Anttila´s Distribution Centre is situated in Vantaa on the outskirts of Helsinki and is appr. 60,000 square metres in area. It serves all three concepts both in warehousing and distribution. It also takes care of online business´ logistics. The amount of annual deliveries to Anttila stores is more than 2 million order lines. NetAnttila´s online clients add another 1,3 million consignments.


SOCIAL AND ENVIRONMENTAL RESPONSIBILITY

Social responsibility is one of our central values at Anttila. For this reason Anttila follows ethical principles based on the international Business Social Compliance Initiative (BSCI).

Anttila´s buyers carry and use a handbook on ethical quality control. It contains detailed instructions on operating processes. A questionnaire is used to gather basic information on suppliers concerning the extent of their operations and social responsibility.

Anttila as one part of the Kesko Group has done practical environmental work since 1980's. The motto of our activities is "Environmental awareness in action". Therefore Anttila takes into consideration the environmental effects of a product's entire lifecycle, in addition to its price and quality. Anttila promotes the development of products which have less harmfull effects to the environment.

Anttila has adopted an environmental management system based on the ISO 14001 standard. It has been certified since 2004 in all Anttila department stores, Kodin Ykkönen stores, NetAnttila and the Distribution Centre.


ANTTILA AS A PART OF THE KESKO GROUP

Kesko Corporation is the leading trading company in Finland and is expanding its operations to neighbouring markets. Kesko is a marketing and logistics company which develops retail concepts and operational systems. Kesko´s vision is to be the best and most highly respected trading company.

Anttila is a subsidiary of Kesko Corp. and Kesko´s other subsidiaries which sell non-food products are Indoor (furniture and interior designs) Musta Pörssi (home technology), Intersport & Kesport (sports goods), Kenkäkesko (shoes) and K-citymarket Oy (non-food).


CUSTOMER SATISFACTION AND LOYALTY

Customer satisfaction and customer loyalty have always been under Anttila´s primary consideration. As a part of the Kesko Group, Anttila is involved in the Plussa customer system. Plussa is the leading customer loyalty program in the Finnish trading sector. There are already 3.6 million cardholders (70 % of Finnish households) in the program. Plussa cardholders account for more than 80 % of Anttila´s total net sales in the past few years.

Regular customers have a personal Plussa Card. With it, they can gather cumulative Plussa points, entitling them to vouchers worth money usable in all Kesko Group Stores. The Plussa Card also entitles regular customers to special offers.

The Plussa Card is truly flexible. It can be either a debit or a credit card. One can also include a deposit account feature in the Plussa account.

ANTTILA WON THE QUALITY AWARD 2004

Anttila Oy won the 2004 Finnish Quality Award in the category of big enterprises and business units. Paavo Lipponen, Speaker of the Finnish Parliament, presented the award at the ceremony held at the Finlandia Hall in Helsinki.